Fruitful
overview
Fruitful is a healthy children’s cereal brand that offers a natural alternative to sugary cereals. With a focus on real ingredients, it’s designed to be fun and friendly without the artificial extras. A warm, earthy colour palette and a cast of playful animal mascots help bring the brand to life, making healthy eating feel exciting and approachable for kids. Fruitful is all about simple, honest food that parents can trust and kids can enjoy.
Deliverables
Full brand identity, packaging concept & more
Tone
Friendly, natural, fun
Project Type
University project
Year
2022