the fold
overview
The Fold is a modern bookshop and co-working space that brings together readers, writers and creatives. The branding balances the calm of a traditional library with the energy of a shared studio, creating a space that feels welcoming and focused. With warm tones, simple typography and thoughtful details, the identity reflects The Fold’s purpose — a place to read, create and connect.
Deliverables
Full brand identity, print collateral, way-finding and more
Tone
Modern, calm and inspiring
Project Type
Competition entry
Year
2025