Wimsie Wool Co. is a branding and packaging concept for an alpaca wool yarn brand that blends the softness of natural fibres with a playful, creative spirit. Inspired by slow living and simple comforts, the brand celebrates yarn as a tool for imagination and self-expression. Its identity is calm and inviting, using muted colours, soft textures, and rounded typography to reflect the gentle nature of alpaca wool, while appealing to a modern audience rediscovering the charm of fibre crafts.