Blume is a delicate and modern perfume brand inspired by the rare Himalayan blue poppy. The flower’s quiet beauty and elusiveness shape the brand’s tone and visual identity, brought to life through a soft blue and white colour palette. A minimal design approach, paired with a refined serif logo and subtle floral details, gives the packaging a calm, luxurious feel. Designed to be simple yet memorable, Blume captures the gentle power and elusive nature of its namesake.