melto

overview

Melto is a charming and nostalgic ice cream brand that puts a modern spin on classic ice cream packaging. With smooth cursive typography and a vintage-inspired colour palette, Melto blends old-school charm with contemporary simplicity. It’s all about great-tasting ice cream that’s best enjoyed straight from the tub—because it’s just that good. Designed to feel both familiar and fresh, Melto’s identity captures the joy of indulgence with a look that’s as irresistible as the ice cream itself.

Deliverables
Full brand identity, packaging concept & more

Tone
Nostalgic, Warm, Contemporary

Project Type
Competition entry (3rd place runner up)

Year
2025

competition runner up

competition runner up •

Check out the results here

Let's work together

Let's work together •

Enquire now
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