melto
overview
Melto is a charming and nostalgic ice cream brand that puts a modern spin on classic ice cream packaging. With smooth cursive typography and a vintage-inspired colour palette, Melto blends old-school charm with contemporary simplicity. It’s all about great-tasting ice cream that’s best enjoyed straight from the tub—because it’s just that good. Designed to feel both familiar and fresh, Melto’s identity captures the joy of indulgence with a look that’s as irresistible as the ice cream itself.
Deliverables
Full brand identity, packaging concept & more
Tone
Nostalgic, Warm, Contemporary
Project Type
Competition entry (3rd place runner up)
Year
2025
competition runner up
•
competition runner up •