wreckless
overview
Wreckless is a bold and playful hot sauce branding concept that fuses the fiery kick of chillies with adventurous pirate-inspired visuals. The goal was to create a brand identity that feels fearless and fun—capturing the heat, energy, and rebellious spirit of the product, while making sure the design stands out just as much as the flavour.
Deliverables
Full brand identity, packaging concept & more
Tone
Bold, firey, fun
Project Type
Personal project
Year
2025